Audience Segmentation Beyond Demographics, Across Time
Synthetic Echo’s AI-enabled audience segmentation revolutionizes how you understand your consumers by combining precision with time-driven insights. Our qualitative market research creates highly authentic AI Synthetic Panels—audience segments modeled on hundreds of thousands to millions of real-world behaviors, attitudes, and preferences. Unlike traditional methods that rely on static demographic categories, Synthetic Echo’s Digital Twins dynamically represent consumer groups across past, present, and future timelines, delivering unparalleled clarity. Brands gain insights into not just who their audiences are, but how and why their behaviors evolve over time.
How We Form Synthetic Panels
Data Collection
We start by analyzing up to millions of real-world conversations across social media, forums, reviews, blogs, and more—capturing authentic, unfiltered insights.
Segmentation
Our AI identifies patterns in these conversations, grouping individuals by shared experiences, opinions, and desires. This results in a data-driven segmentation that reflects the true diversity of your audience.
AI Avatars
Synthetic Panels are brought to life through AI Avatars—digital representations that embody the personalities, interests, and motivations of each segment. These avatars help brands visualize and understand their audiences at a deeper level, driving more effective engagement strategies.
Unlock Real Insights for Real Impact
Move beyond surface-level demographics and start segmenting your audience based on what truly matters—their behaviors, attitudes, and preferences. With AI Synthetic Cohorts, brands gain an authentic understanding of their consumers, enabling targeted strategies that resonate and drive meaningful engagement.
Let's work together
Contact us to see how Synthetic Echo's Custom AI Synthetic Cohorts can revolutionize your audience segmentation and help your brand connect with consumers on a deeper level.